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Guitar Business Radio is a podcast from a different direction created, produced and hosted by Jeffrey D Brown (Guitar Business Media). GBR brings the Business of Guitar from all angles to a broad audience demographic that includes guitar builders and CEOs to entrepreneurs and players. 

Oct 31, 2018

In our 38th episode, we talk for the full hour with Phil Rich, Senior Vice President and Chief Merchandising Officer for Sweetwater. We go behind the scenes for an in-depth look at how Sweetwater approaches their guitar business from both a strategic and operational point of view. At the Back of the Show, you'll get our usual Interview Wrap-Up and commentary.

Highlights of the podcast include:

  • 00:40 Setting the Stage
  • 02:45 Phil Rich Interview
  • 53:05 Back of the Show / Interview Wrap-Up

Thanks for listening and we look forward to hearing from you!